Category

Pre-Production

Category

Anthony Seratelli, aka Jersey Filmmaker, joins me on this episode to discuss the use of shot list for certain projects and how they can help make our lives easier.

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The art of commercial storytelling is one that is overlooked quite often. Very little people are even aware that even in commercials, there’s a story being told. This is how I approach my commercial storytelling. Just a reminder that my approach should not be regarded as a rule or law, it’s simply my objective outlook on this particular aspect of my work. With that being said, I completely invite different ideas and techniques that you would use. Let me know if you agree or disagree with anything that I mention and why. I am always open to CONSTRUCTIVE criticism. This is how we learn to get better. By simply understanding the reasoning behind the detailed aspects of one’s work.

 


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Preproduction workflow for me is by far the most important. Although I don’t always give it the attention it deserves, I cannot deny the fact that it, in itself, does give me the ability to have a much smoother production and post production process. That is the entire point of preproduction. Knowing the direction and goal of your project is key to having a more relative desired outcome. That has been proven time and time again in my work. For me, have an effective preproduction process is a much-needed tool when it comes to my work. It is definitely a highly overlooked, yet incredibly important aspect of any project.


Gear used for this episode:


Follow Ariel on Instagram – instagram.com/arielmartinez.tv

Follow Ariel on Facebook – facebook.com/arielmartinezfilms

Subscribe

ITUNES | SOUND CLOUD | GOOGLE PLAY

FOLLOW ME ON INSTAGRAM & FACEBOOK